Welcome to the inspir'em newsletter

The Persona Series finishes with a look at one of the widest ranging roles in an organisation the CMO - the Chief Marketing Officer.

Due to scheduling constraints with all of our busy C-Suite executives, we won't be hosting a member webinar this week.

The remaining webinars are:

Friday 22 November 3:00 PM - Jason Andrew, CRO of Trellix

Friday 29 November 9:30 AM - Emma Clayton, CMO & founder of Be Brilliant Consultancy

New blog: A day in the life of a CMO

Emma Clayton, CMO and founder of Be Brilliant Consultancy and marketing industry veteran shared her valuable insights into the varied roles of a CMO for our latest blog.

Discover the metrics that are important to a CMO, and get some tips on how to align your solution with their goals of driving growth.

A life in the day of a CMO with Emma Clayton of Be Brilliant Consultancy

Discover the CMO's top metrics

What your CO is reading:

The Alan Turing Institute: Facts don't change minds—and there's data to prove it
Marketing Week: AI has the power to change B2B market research forever
Chartered institute of Marketing: Frozen out: Why marketing budgets have been put on pause

Industry event:

McKinsey Live - Monday, November 18 at 11:30 AM. EST / 4:30 PM. GMT. Discover the mindset hat CIOs, CTOs, and tech leaders should embrace to deliver on the often-elusive goal of turning the promise of tech into real value.

inspir'em memberships

Upcoming member webinars

The final webinars of our Persona Series are:

Nov 22 3:00 PM with Jason Andrew, CRO of Trellix

and

Nov 29 9:30 AM with Emma Clayton, CMO & founder of Be Brilliant Consultancy

New member content - MEDDPICC

For those of you who completed MEDDPICC sales training with us, we have just launched our online MEDDPICC Foundations course.

Here, you will get access to video lessons, road tests and resources of the extra MEDDPICC letters.

We are migrating all customers over the coming month, so keep an eye on your email for the heads up.

New member content - persona cheat sheets

You can now find persona cheat sheets for the CEO, CIO, CRO and CHRO in your memberships.

Head to "Resources" in your MEDDIC or MEDDPICC Foundations course or "Revenue management of your Leader membership.

FREE inspir'em resource -

Converting late-stage pipeline

If have deals that are stuck in the pipeline from the start of the year, this guide could be just the solution you're looking for.

We identify three common sticking points to closing a deal, and offer practical solutions to get things moving.

Whether your customer is nudging you to lower your price, or vying for an incentive before confirming your business case, you can move forward with confidence.

Download your copy here

Blog: The art of account planning

As you start to think of Q1 2025, you'll no doubt be turning attention to the strategic account planning process.

Our blog gives you both the "why" of account planning and our "top tips" to take some of the pressure off and ensure you maximise the opportunities in your biggest accounts next year.

the art of account planning by inspir'em

Our top tips for account planning

Personal Development Allowance?

Check out our new course...

New for 2025! Get your new year off to the best start with our Pipeline Generation Planning course.

With a focus on personal and business goals, target markets, pipeline reconciliation, and tracking progress, this course empowers participants to jump-start their pipeline planning and drive sustainable revenue growth.

Whether you’re in a start-up, scale-up, or enterprise environment, our pipeline generation course provides practical strategies that can increase productivity and align your sales efforts with business objectives.

Book your place today

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