In this final edition of our Pipeline Generation series we are taking a look at high-impact communications and how to capture the attention of key decision-makers.
As ever, you'll also find information on what’s happening with your membership, our upcoming webinar, recommended reading and more.
And a heads up to our members: We’re hosting our final webinar on high-impact communication, this coming Friday, 28 March 2025, at 3 PM GMT, 10 AM EST, 7 AM PST.Emma will be joined by Daniel Young and Matt Bartlett-Bond of Clarify, so lots of expertise to be shared!
Available to all
New blog:
The art of outreach: High-impact communication
Capturing the attention of the key Economic buyers (VITOs) and senior executives is essential getting customer buy in. This blog sets out how to craft your mail and give yourself the best chance of success.
Capturing the attention of the key Economic buyers (VITOs) and senior executives is essential getting customer buy in. This blog sets out how to craft your mail and give yourself the best chance of success.
On the subject of writing effective emails, Steve Mitchell, CFO at Redgate, shares invaluable advice on how to engage senior executives effectively during a recent webinar from our Persona Series.
Every webinar from the series, with advice on getting a meeting with a CxO, is now on our YouTube channel.
FREE! A guide to get started on Pipeline Reconciliation Planning
A Pipeline Reconciliation Plan is your key to a successful year. It's your "plan on a page" for prospecting and pipeline planning activities, allowing you to identify gaps and take action to achieve your revenue goals
To get you started on building a PRP that delivers results, download our guide, complete with checklist and best practices.
A Pipeline Reconciliation Plan is your key to a successful year. It's your "plan on a page" for prospecting and pipeline planning activities, allowing you to identify gaps and take action to achieve your revenue goals
To get you started on building a PRP that delivers results, download our guide, complete with checklist and best practices.
Not a member? You can head to our resources library and treat yourself to a copy.
Online Pipeline Generation Planning course - Part 4 is here!
The final part of our online Pipeline Generation Planning has just been released. This marks the end of the course and you can visit the lessons anytime in your membership for a refresh.
The final part of our online Pipeline Generation Planning has just been released. This marks the end of the course and you can visit the lessons anytime in your membership for a refresh.
Emma Maslen and Simon Daniels discuss how tracking progress leads to better sales outcomes. They highlight the importance of weekly reviews, leveraging data and technology, and using tools like Sales Navigator to refine strategies.
Emma Maslen and Simon Daniels discuss how tracking progress leads to better sales outcomes. They highlight the importance of weekly reviews, leveraging data and technology, and using tools like Sales Navigator to refine strategies.
