Welcome to the inspir'em newsletter

This series of newsletters is focused on the real-world application of MEDDIC & MEDDPICC- the work that goes on day-in, day-out in a successful sales organisation.

This week we shine a light on the marketing department, and how effective use of MEDDIC by the marketing team creates an environment where the whole GTM organisation benefits.

We also have some updates for our members on what's happening in the inspir'em membership - have you logged in yet and taken a look around?

New blog: Marketing and MEDDIC

MEDDIC / MEDDPICC is not just for salespeople. In fact, the marketing team can benefit just as much as salespeople from applying MEDDIC principles.

Our new blog links each marketing activity to the relevant letter of MEDDIC/MEDDPICC and discusses how this fits with the 4 Ps of marketing.

New Blog: MEDDIC with Marketing

An industry article we read this week:

Hubspot

The ultimate smarketing glossary: 67 common sales terms explained for marketers

The goal of any successful organisation is to have their sales and marketing functions working in harmony. Having a common language is a quick way of bringing harmony, but the many sales-specific terms and acronyms can prove challenging. Hubspot have created a glossary of common sales terms to help bridge the gap.

inspir'em sales member resources

What's new in the inspir'em membership?

Sales community: Emma has added her "Thursday Thought" on how multi-level selling works with MEDDIC.
MEDDIC Foundations online course: have you used one of our MEDDIC road tests with a customer yet?
Fortnightly webinars: watch all previous webinars on demand, and join our next webinar live this coming Friday 9:30 AM.

Log in to your membership

Upcoming webinar

Join us this coming Friday, 21 June at 4:30 PM, for our member webinar on MEDDIC hygiene across the GTM.

inspir'em CEO Emma Maslen is joined by Rizan Flenner, Founder and CEO of iSEEIt.

Members will receive email notification of this event.

Online MEDDIC Foundations course spotlight:

Who is MEDDIC for?

MEDDIC is a common language for all teams.

This video from our online course shows how MEDDIC is the thread that binds marketing, sales, pre-sales and customer success into a successful go-to-market organisation.

MEDDIC as a Common Language

MEDDIC sales training + membership

MEDDIC training, Live in London, 3 July 2024

* A few places remaining *

Our Live MEDDIC sales training is not just for salespeople. Bring your marketing team along and really see the benefits of MEDDIC for your organisation.

All delegates receive a 12-month membership to the inspir'em sales community plus access to the online MEDDIC Foundations course and resources

inspir'em resource: TAM / ICP / persona template

Focus your approach to territory planning and account-based marketing with our TAM / ICP / persona template.

If you are a member, drop us an email to receive a copy of the guide:

[email protected].

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