Pipeline generation planning
Learn the essential tools to develop a consistent, high-performing sales pipeline
For founders, leaders and all go-to-market roles.
Why this course is for you
✓ Increase your productivity by adopting proven tools and strategies for efficient sales pipeline management
✓ Gain clarity on goal setting and KPIs, ensuring that your sales efforts are aligned with your business objectives
✓ Develop a personalised Pipeline Reconciliation Plan (PRP), empowering you to sustain long-term sales momentum
✓ Optimise your targeting efforts , with a focus on identifying ideal customer profiles and personas for better results
✓ Use your Personal Development Allowance (PDA) to make a measurable impact on your revenue this year
Upcoming live courses in central London
£1,000 incl. VAT per person
Learn from industry experts in a workshop format to:
define your territory and ICP, generate leads, and track your pipeline for success.
Who is this course for?
This course is suitable for all roles focused on the go-to-market engine of
any organisation, particularly:
- B2B sales individuals (and teams) looking to develop a more structured approach to pipeline creation.
- Managers who lead sales teams, seeking effective methods to track and drive team performance and results.
Want to know more?
Download our course guide and discover how this course will benefit you and your business this year
6 hours of presentation, practical exercises & workshop materials to learn effective pipeline generation and management.
Pipeline generation cookbook, templates and other resources, all tried & tested in the field by our experienced sales leaders.
Access to our online membership and community for ongoing learning & support for embedding the methodologies.
Our experienced trainers and course curators
Emma Maslen
CEO, NED, angel investor, author of 'The Personal Board of You Inc.' and former senior revenue leader for Sun Microsystems, BMC Software & SAP Concur, amongst others.
Mark Hayes
Sales and sales enablement leader, author of 'Sales Coaching Essentials', host of the SalesCoach Podcast and a LinkedIn Learning Instructor.
Genevieve Martin
Advisor, angel investor and experienced sales leader, working with enterprise customer and partners for Dell, Symantec and Logica.
Pipeline generation planning course FAQs
What will we cover in the course?
In this in-person Pipeline Generation Planning course, we cover the four key aspects of pipeline generation:
- Personal/business goals and KPIs
- Target market, ideal customer profile and personas
- Building a pipeline reconciliation plan
- Cookbooks, campaigns and tracking progress
What resources will I come away with?
During this course, we run a number of exercises that will help you create your own pipeline generation cookbook and Pipeline reconciliation plan.
Using a cookbook allows us to understand what our daily activities need to look like to achieve our larger goals.
Do I need to do any pre-work?
There's no set pre-work for this course, but we suggest it's a good idea to look at your current pipeline so that it's front of mind when we do some exercises on the day.
Post course support
We provide access to MEDDIC/MEDDPICC online learning, templates (deal sheets & mutual success plans) & cheat sheets to continue with your sales success. As well as access to inspir'em coaches through our community.
We also have MEDDIC Masterclasses, which deep dive into the letters of MEDDIC. Find out more.
What our customers think
Tamir - Tytocare
Upcoming MEDDIC courses and masterclasses - face to face in London
Perfect for using your Personal Development Allowance (PDA) in 2025
Bespoke courses available
Bespoke and private onsite or virtual pipeline generation planning courses are available for larger teams who wish to have a dedicated environment during our courses. Please contact us for pricing & availability.
Contact us