Strategic Account Planning workshops
Using MEDDIC/MEDDPICC.
Target accounts that will deliver results in 2024
For founders, leaders and all go-to-market roles.
Next live workshop in London.
£1,000 incl. VAT per person. Includes 12 months free access to online MEDDIC resources.
Download our Strategic Account Planning Course Guide and discover the benefits for your business.
Learn from industry experts in a workshop format to
target the accounts that yield the best results for you.
Who is this course for?
This course is suitable to all roles focused on the go-to-market engine of any organisation.
This is a must for founders, salespeople, sales leaders, customer success, pre-sales, business development and marketing roles.
6 hours of presentation & workshop materials using MEDDIC/MEDDPICC to generate a Strategic Account Plan that works for you.
Best practice documentation, cheat sheets & account documentation, tried & tested in the field by our experienced sales leaders.
Access to our online learning & templates for ongoing embedding of the methodologies, learning & support.
Our experienced trainers & course Curators
Emma Maslen
CEO, NED, angel investor and ex-sales leader for BMC, SAP, Ping Identity.
Mark Hayes
Author of 'Sales Coaching Essentials' and host of the SalesCoach Podcast.
Genevieve Martin
Advisor, angel investor and experienced sales leader from Dell, Symantec and Logica.
Strategic Account planning workshop FAQs
What we cover in the course
In this face to face Strategic Account Planning Workshop we cover both the 'Why' of account planning, and the 'How'.
You will learn how to apply the principles of MEDDIC/MEDDPICC to Strategic Account Planning to give yourself the competitive advantage.
Create your own repeatable Strategic Account Plan
During this workshop, you will use one of your live accounts to create a Strategic Account Plan that you can put into practice from day 1.
Using the same principles, you can create Strategic Account Plans for all of your targeted accounts.
The MEDDIC/MEDDICC letters that apply
When creating a Strategic Account Plan, certain letters of MEDDIC/MEDDPICC come into play at different stages of the cycle.
We will workshop these letters and how to apply them when creating your Strategic Account Plan.
Post course support
This workshop includes a virtual follow-on session 3 weeks after the initial training to go over your plan.
We provide access to online learning, templates & cheat sheets to continue on your development using MEDDIC/MEDDPICC.
What our customers think
Tamir - Tytocare
Upcoming Strategic Account Planning workshops
Download our MEDDIC Foundations Course Guide to find out what MEDDIC can do for your business
Bespoke Courses Available
Bespoke and private onsite or virtual Strategic Account Planning workshops are available for larger teams who wish to have a dedicated environment for this workshop. Please contact us for pricing & availability.
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